Thursday, January 15, 2026
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UPRS Reaffirms ‘Let Music Pay’ Message as Creative Industry Gains Momentum

Creatives have been reminded that music is more than passion or talent, it is intellectual property with real economic value. This message took center stage as the Uganda Performing Rights Society (UPRS) marked 40 years of advocating for artists’ rights through its “Let Music Pay” initiative.

Speaking at the event, Mr. Mugisha Herbert from UPRS delivered a firm but timely reminder to creatives across the country. He emphasized that every song has value and that creators deserve to earn fairly from their work. According to Mugisha, creativity is a form of commerce, and talent must be respected through proper payment of royalties whenever music is used commercially.

The Ministry of Gender, Labour & Social Development also reaffirmed its commitment to supporting the creative industry. Representing the Ministry, Mr. Kyalimpa highlighted the sector’s growing importance in driving cultural development, creating jobs for young people, and contributing to national growth. He noted that the creative economy is no longer on the margins but has become a key pillar of Uganda’s development agenda.

Inclusivity was another major highlight of the event. Solomon, Chairperson of WOK Creative Arts Foundation, welcomed the historic recognition of creatives from Northern Uganda, including West Nile, Acholi, Lango, and Karamoja. He described the move as a milestone that ensures regional artists are seen, heard, and empowered to participate fully in the national creative industry.

As UPRS celebrates four decades of service, its “Let Music Pay” campaign continues to demonstrate how organized cultural systems can translate creativity into economic opportunity. The initiative ensures that musicians, producers, DJs, dancers, and performers are compensated fairly whenever their work generates income.

The message was clear throughout the celebration: creativity is no longer a gamble. With strong institutions, supportive policies, and respect for intellectual property, artists can now confidently view their talent as a sustainable career,not just a dream.

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