Bridget Dramiga Kamahooro, a Ugandan-born U.S. Army officer and entrepreneur, has shot to online fame after a simple comment from her brother-in-law, opposition leader Bobi Wine, sparked a viral moment on TikTok.
Kamahooro, the younger sister of Bobi Wine’s wife Barbra Itungo, is currently serving in the U.S. Army’s 1st Armoured Division. She joined the military in 2020 after completing basic training and advancing to specialized military instruction.
Her TikTok presence had been modest until she posted a video promoting an upcoming concert for singer Dax Vibes, slated for August 29 at the UMA Showgrounds in Kampala.
Bobi Wine commented on the video, calling her “Mura,” a short form of Muramu, meaning sister-in-law. The term drew attention and affection from fans, who were also struck by Kamahooro’s strong resemblance to her sister.
The result was immediate and overwhelming: her follower count soared from under 2,000 to over 16,000 virtually overnight. The video itself gained nearly half a million views.
Before going viral, Kamahooro had candidly shared her struggles as a content creator, admitting in an April video that she had cried after getting only 40 views and no sales on her skincare product posts.
Despite being a married mother of two and serving in the military, Kamahooro has focused on building her business through TikTok’s shop feature.
The viral boost has reignited her digital journey, proving the power of a single high-profile endorsement.
Her story now serves as an inspiration for many struggling creators across platforms.